Within this advert, you not of noticed but the man and the piano changes three times, supporting the strategy - triple filtered. I feel the music could be different as I don't think it's strong enough for the clip, however I do like how he plays the piano in tune with the song at the end.
I feel it's a tangent from the Guiness advert with the dominoe effect. As below:
I get the same feel with the man running after the piano down the italian street as I do when I watch the Guiness advert.
I have always been a big fan of the Guiness adverts, joining their big fan base. I feel their adverts are bold and exciting, thoroughly getting the message across but only once the strategy line is shown. 'Good things come to those who wait' I think this is a strong strategy and is able to create many more tangents of ideas from it.
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