I used this advert at the beginning of the year for my 'I love that ad' in AD106. I really like the concept of the advert, it's different and like how they relate there work to the strategy; 'doing things differently leads to something exceptional'.
I feel the song (Ceremony - New Order) works really well with this advert, it's the right pace and tone. Some people could argue the fact that using the environment doesn't relate to vodka but I feel it has a different edge to the usual vodka adverts, encouraging you to remember it.
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