Hannah

Every now and then in my spare time I like to research different adverts. Looking at allsorts of kind of adverts to give me inspiration. I've seen some awful ones, but also some great ones.

These Heinz visuals I really like, they were created by art director - Gary Marjoram from a London agency called McCann Erickson.

I think it works really well and shows that Heinz tomato ketchup is as fresh as a fresh tomato.

The strategy line 'No one grows ketchup like Heinz' conveying that theres no other ketchup better than itself.

I really like Heinz' concept for this visual advert too. I think it works really well, implying that without Heinz your food would taste bland and boring. With the only colour as the red tomato ketchup bottle, it makes the product stand out of the page, encouraging the audience to look at the product.

It communicates with the audience really well, as with no communication the advert wouldn't work.