16 Apr 2010

Finding an idea:

There are many methods that can be used to find or develop an idea; which could be:

Verbal Ping Pong – used with a group of two or more people, which includes an idea being suggested by one person, voiced and then improved by another member of the group. The idea continuously ‘pingpongs’ across the table until everyone’s happy with the developed idea.

Personally, I like and use verbal ping ponging a lot. Me and my partner Natalya use the method throughout each project, spreading our work across the table. Noting good concepts, thoughts and ideas, ping ponging our ideas across the table and also including others, asking for their feedback and thoughts on the ideas we’ve come up with.

Barrage – One member of a team creates numerous strategies and shouts them out one by one to the other members of the group until they shout stop at one they like.

We don’t tend to use this method within our group, as we use the verbal ping ponging to create the ideas together. We don’t tend to work alone creating numerous strategies; we improve or draw up concepts when we’re apart.

Another technique is no egos, where one member thinks of a strategy in the shower, at home, or working and tells the other member, leading to the other member really liking it.

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