AD105 - Lurpak

Lurpak was our first brief which we were to devise 50 concepts, with development and a final idea. Throughout this project I worked with Natalya, another member of the class and found that we worked together brilliantly, putting both of our team member skills to the test. Using verbal ping-ponging accurately we talked about our ideas, developing them further if we felt the need to. From my feedback, it suggests that there was an enormous amount of work within the module, and a large amount of effort in our development and ideas. This statement I couldn’t agree with more, throughout this module I feel both, Natalya and I worked hard and pushed our efforts to the maximum creating a good final piece.

The research aspect of the module I found average, as re-writing the information I’d found in my own words has never been my strong point. I collected research on each topic required to help me create a strong final concept. I researched subjects such as; advertising agencies, analyzing a brief, binary briefs, research techniques, dimensions, presentation skills and also included primary and secondary research within the folder. By conducting my own questionnaire on the brand and accumulating information helped me for the second half of the module.

The improvements suggested in my feedback for the research file were to use a varied of sources to research the subjects, not just the internet. I find the internet easy to use and I am aware that library sources are available for me but find reading books one of my weaknesses. I do intend to improve my reading list, as I am aware that the more knowledge I have will help my creativity within the future.

We managed our time well and handed the project in on time, presenting our work in front of the class the same day. For our presentation we managed to create the time to create a downsize version of our idea. Our idea being, a billboard made out of bread, where a Lurpak lorry situated next to it would give out samples of the spreadable Lurpak on bread for one day. We managed to prove that it is possible by researching other companies/brands that had done a similar project, this helping create a realistic image.

Overall I felt this project was strong and I felt happy receiving marks of 75% for our practical work and 54% for my research file, giving me an overall formative grade of 67%.

I didn’t receive my marks and feedback form for this unit of work until the 27.01.10, which stopped me adjusting faults and improving my research techniques until AD108.